Hack the Press – Ken Westin 10/28/11
I had a great opportunity to keynote Startup Weekend this month. My presentation was titled “Hack the Press: PR Strategies for Startups” where I discussed how to get your startup in the press free. I had a lot of fun with this as you can see, the crowd was great and some of the concepts I saw come out of this years event were pretty amazing. I hope some of the groups continue to build out their ideas.
About the Author: Ken Westin
Ken Westin is the Founder and CEO of ActiveTrak Inc, the innovator of the popular GadgetTrak© cross-platform mobile security and data protection software. He is regularly reached out to by the press as a subject matter expert regarding mobile security and data privacy, speaks at conferences and provides training to law enforcement regarding new technologies. His endpoint security research and tools are included in the Certified Ethical Hacker training materials and other publications. HIs company's technology has been featured on Dateline NBC, Good Morning America and many top news and tech sites including the New York Times, Forbes, TechCrunch, The Economist and more. The company was recently named in Entrepreneur Magazine's "Top 100 Brilliant Companies" and has won awards from CTIA, MIT, Mobile Star, WebVisions, TechAmerica and more. Ken holds a B.A. from Lewis & Clark College in Portland, Oregon and an M.Sc in Internet Systems Development from the University of Portsmouth and various certifications.
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